Developing a project specific communication strategy

Year

2010

Organisation

National Grid

Description

National Grid appointed 3G Comunications, a specialist communications consultancy, to provide strategic and practical support during the pre-application consultation process for the Hinkley Point C connection.

After an initial briefing, the consultancy developed a detailed communication and consultation strategy. This started with a stakeholder mapping to identify groups either affected or those which have an interest in the project proposals. On the basis of this initial evaluation, communication techniques were identified and implemented to ensure an appropriate level of engagement with each of these groups.